Digital Marketing Specialist-programmatic

Job Description:

PFB Job description:

• Able to analyse campaign performance and provide performance reports that could drive strategic business decisions.
• Deep knowledge of digital marketing across social, display, and programmatic platforms like DV360, Meta Ads Manager, Google Ads.
• Hands on experience on GTM, Google Analytics and other industry wide used tools.
• Collaborate with cross functional teams to generate integrated digital channel reports.
• Good understanding of digital ecosystem and Media KPIs and able to make data driven decisions
• Developing digital campaign and web measurement strategies and able to conduct digital maturity/campaign optimization framework to drive business productivity.
• Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
• Test, measure, analyse, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
• Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement.
• Strong analytical, strategic thinking skills with good communication skills.
• Location:- Gurgaon
• Experience :- 2+ Years