DIGITAL MARKETING FOR ELECTRONICS TRADERS - RAIPUR , CHHATTISGARH

Job Description:

• Aggressive SEO (Search Engine Optimization):
  • Longtail Keywords: Focus on specific, high-intent, longtail keywords (e.g., "best budget 4k TV 2026") rather than just high-volume, generic terms.
  • Local SEO: Essential for brick-and-mortar stores to appear in local search results and attract nearby customers via Google Business Profile.
  • Technical SEO: Ensure the e-commerce website is mobile-friendly, has high-speed loading, and has an intuitive interface.
• Video Marketing & Content Strategy:
  • Product Demonstrations: Utilize 3D product animations or high-quality video demonstrations to explain features.
  • Content Marketing: Create blog posts, guides, and, tutorials (e.g., "Top 5 Laptops for Students") that educate consumers and establish authority.
  • User-Generated Content (UGC): Encourage customer reviews and testimonials to build trust.
• Social Media & Influencer Marketing:
  • Platform Selection: Use Instagram, TikTok, and Facebook for visual showcasing and targeted ads.
  • Influencer Collaboration: Partner with tech reviewers and influencers for unboxing videos and authentic product reviews to reach a wider, engaged audience.
  • Live Shopping: Go live on social platforms to demonstrate products in real-time, offer exclusive, time-limited discounts.
• Paid Advertising (PPC):
  • Google Shopping Ads: Crucial for showcasing product images, prices, and reviews to active shoppers.
  • Retargeting: Use paid ads to re-engage users who visited product pages but did not purchase.
• Email Marketing & Personalization:
  • Targeted Campaigns: Segment customers based on their purchase history or browsing behavior to send personalized offers, such as recommending accessories for a recently bought camera.
  • Nurturing: Use email for post-purchase follow-ups to increase customer loyalty. 

• High Competition/Price Sensitivity: In markets like India, consumers are highly price-conscious, requiring, frequent promotional deals and clear,, value-driven messaging.
• Trust and Authenticity: Because consumers are skeptical of fake reviews, maintaining transparency in marketing and encouraging genuine customer feedback is crucial.
• Data Privacy & Overexposure: With growing concerns over screen time and privacy, ads should be well-planned, focused, and not overly aggressive.
• Trend Dependency: The electronics sector moves fast; ensure marketing campaigns keep up with the latest product releases to stay relevant.