Chief Manager – Performance Marketing Chennai

Job Description:

Performance Marketing Strategy & Execution
 Develop and implement a comprehensive performance marketing
strategy aligned with the overall business goals and objectives of the
NBFC.
 Identify and prioritize the most effective digital marketing channels for
lead generation, such as Search Engine Marketing (SEM), Search Engine
Optimization (SEO) with a conversion focus, Social Media Marketing
(SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and
Email Marketing nurturing campaigns.
 Lead the selection, negotiation, and management of digital marketing
agencies and vendors specializing in performance marketing channels.
 Oversee campaign budgeting, allocation, and optimization across all
channels based on performance data and return on investment (ROI).
 Implement A/B testing methodologies and utilize data analytics to
continuously optimize campaign performance and maximize lead
generation.
 Track and measure key performance indicators (KPIs) such as cost-per-
lead (CPL), lead quality, and conversion rates to ensure campaign
effectiveness and ROI.
 Stay updated on the latest performance marketing trends, tools, and
technologies within the NBFC space.
Lead Management & Conversion Optimization
 Develop and implement a data-driven lead management strategy to
ensure efficient lead nurturing and conversion into paying customers.
 Work closely with the sales team to understand their needs and ensure a
seamless lead handover process.
 Analyze website traffic data and user behavior to identify areas for
improvement and optimize the conversion funnel for better lead
generation.
 Implement conversion rate optimization (CRO) strategies on the NBFC's
website to enhance lead capture and conversion rates.

Digital Business Projects & Growth Initiatives
 Champion and lead digital business projects that support lead
generation, customer acquisition, and overall business growth
objectives.
 Identify and implement new performance marketing channels and tactics
to stay ahead of the curve and maximize lead generation potential.
 Research and analyze market trends to develop innovative digital
marketing strategies and campaigns that differentiate the NBFC in the
competitive landscape.
Analytics
 Demand Generation from Digital Campaigns: Prospects
 Social Media: Campaigns, Reach, Relevance
 Digital Media: Campaigns, Share of Voice
 Website: Traffic, Reach, Ranking and Keyword authority