Senior Patient Care Associate for Lilavati Hospital, Bandra

Key Roles:

1. Strategic Marketing for Medical Tourism:

   • Develop and implement marketing campaigns to promote the hospital's medical tourism services globally.
   • Identify target markets based on demand for specific treatments (e.g., cosmetic surgery, cardiac care, fertility treatments).
   • Utilize digital marketing strategies, such as SEO, social media, and email campaigns, to reach international patients.

2. Coordination with Consulates and Embassies:

   • Establish and maintain relationships with consulates and embassies to assist international patients with visa approvals and other travel formalities.
   • Partner with diplomatic missions to promote the hospital's services through consulate-hosted events or healthcare expos.
   • Serve as a point of contact for consulates to address patient queries and concerns.

3. Patient Acquisition and Engagement:

   • Identify and connect with medical tourism facilitators, travel agencies, and insurance providers.
   • Create personalized treatment packages, including cost estimates, travel arrangements, and post-treatment follow-ups.
   • Organize webinars or info sessions for potential international patients.

4. Brand Development and Reputation Management:

   • Collaborate with international accrediting bodies to highlight certifications like JCI (Joint Commission International) to build trust.
   • Leverage patient testimonials and success stories to enhance the hospital's reputation globally.
   • Ensure culturally sensitive services to accommodate diverse patient needs.

5. Coordination Across Teams:

   • Work closely with the hospital's clinical teams, administrative staff, and international patient coordinators to ensure a seamless experience.
   • Collaborate with finance departments for cost transparency and billing.

6. Event Planning and Networking:

   • Represent the hospital at international healthcare expos, medical conferences, and consulate events.
   • Organize medical camps and promotional activities in target countries.

7. Data Management and Reporting:

   • Analyze patient trends, market demands, and ROI from marketing campaigns.
   • Maintain records of international patient inflow, consulate collaboration efforts, and feedback for continuous improvement.

Key Skills Required:

• Strong knowledge of healthcare marketing and medical tourism trends.
• Excellent communication and relationship management skills for dealing with consulates, patients, and vendors.
• Multitasking abilities to coordinate across departments and manage marketing campaigns.
• Familiarity with international healthcare regulations, visas, and cultural sensitivities.
• Analytical skills to track performance metrics and improve strategies.