ASM (HORECA)

Job Description:

To achieve sales target, Achieve new account Activation target, Coverage of
all the channels of B2B/Institutional sector (other than traditional retail
segment).
 
JOB DESCRIPTION:
Ø  Business from Corporate sector / other companies/Hotels/B2B
business.
Ø  Joint sales promotion opportunities with FMCG, Big box retail stores,
Tours and travels etc.
Ø  Promote our company products into various corporate canteen,
corporate gifting & also with other institutions.
Ø  Dealing with Five Star Hotels, Restaurant chain, Bakery segment,
Airport, Catering, Embassy, Hospitals, Cinemas.
Ø  Always look at opportunities of developing new business avenues and
also Exposure to premium product Selling a Must.
Ø  Your key priority will be to build strong, positive and cordial
relationship with Corporate/Institutional customers.

Ø  Exploring potential business avenues for achieving increased
business growth in HORECA/ Institutional Business.
Ø  Deliver the sales objectives of volume, value, market share and in-
store execution; and acquire new food service accounts across the
HORECA channel.
Ø  Ability to deal at all levels from Unit Head Chefs and Contract Catering
Managers through to Buyer level.
Ø  Ensuring customer satisfaction by achieving delivery & service
quality norms.
Ø  Expanding company product business in HORECA segment Define
monthly and quarterly plans to drive volume, value, market share
and activation in the region.
Ø  Driving Businesses via B2B Sales. Develop different HORECA
Channels.
Ø  Appointment of Stockiest/ distributor, & Managing a team also
Responsible for the assigned region. Maintain relations with existing
Clients and Create new Clients as well.
Ø  Visit key customer & represent the company product range. Handle
customer complaints at all levels.
Ø  Mapping the requirement of HORECA Business providing best
products and services and achieving profitability growth.
Review and Reporting: Collate data and prepare reports to track various
parameters e.g. Sales Efficiency, Sales Achievement.