FIELD/SERVICE MARKETING (AUTOMOBILE) - RAIPUR
1 Nos.
93422
Full Time
1.0 Year(s) To 3.0 Year(s)
1.44 LPA TO 1.80 LPA
Marketing / Advertising / MR / PR
Automation/Office Equipment
Any - Any Graduation
Job Description:
Job Summary:
Develop and implement marketing strategies to promote after-sales services, increase customer loyalty, and drive revenue growth for the automobile service business.
Key Responsibilities:
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Market Research and Analysis
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Conduct market research to identify customer needs, preferences, and trends in after-sales services.
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Analyze competitors' service marketing strategies.
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Monitor industry developments and emerging technologies.
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Marketing Strategy and Planning
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Develop and execute comprehensive marketing plans for after-sales services.
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Set marketing goals, objectives, and budgets.
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Collaborate with cross-functional teams (Sales, Service, and Product).
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Campaign Development and Execution
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Design and implement targeted marketing campaigns (digital, email, events).
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Create promotional materials (brochures, videos, social media content).
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Manage campaign budgets and track ROI.
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Customer Engagement and Loyalty
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Develop and manage customer loyalty programs.
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Improve customer satisfaction and retention through effective communication.
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Implement customer feedback mechanisms.
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Digital Marketing
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Manage website and social media content related to after-sales services.
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Execute email marketing campaigns and newsletters.
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Analyze digital metrics and optimize online presence.
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Budgeting and Performance Analysis
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Manage marketing budgets for after-sales services.
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Track key performance indicators (KPIs) and campaign effectiveness.
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Provide regular progress reports to stakeholders.
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Collaboration and Training
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Work closely with dealerships, service centers, and regional teams.
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Train service staff on marketing initiatives and customer engagement.
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Ensure alignment with overall brand strategy.
Key Skills :
Company Profile
--- ---s, we as a management began with a vision which was supported by culture and we instilled confidence, which opens the eyes to the possibilities which exist in this quickly changing incense. Our processes are well thought of and consistent to create life time relationship with our customers by delivering quality and assurance.Our mission is to maintain highest level of professionalism, integrity and transparency with our customers, associates, business partners, employees and other stakeholders.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.