Performance Marketing Executive (PPC - SEM Specialist)- Thane

Job Description:

We are having an urgent opening for the position Performance Marketing Executive (PPC - SEM Specialist)  at the Thane location.

• Perform daily account management on Google Ads or other search platforms
• Understand client goals, create and execute strategies to exceed defined goals
• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
• Manage a team of around 3 people
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Communication to team and management on project development, timelines, and results.
• Work with leadership to explain and modify strategic plans
• Understand and stay current on industry trends, competitive landscape, and internal product development efforts
• Be responsible for Team Growth and planning personal development programs for subordinates.
• Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
• Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end

Job Qualifications and Skill Sets:

• Proven 2- 4 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
• The ability to think creatively, own things and work independently in a fast-paced environment
• A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
• Ideal Candidate must have experience or running and optimizing Google & Facebook Ad campaigns for ed Tech/Education organizations. Must have atleast 2 years of experience.

Reasons of Rejections (Any Criteria Followed) | Deal Breakers | Parameters of Selection and Rejection:

• The candidate must have only focused on Campaign Management, Google Ads & Meta Ads in the last 2 years
• The candidate must have handled a monthly budget of at least 30-50 Lacs
• The candidate must not have worked in Social Media or SEO in the last 2 years

Age criteria and Experience Criteria strictness

• Age Criteria - No bar
• Experience Criteria - At least 2 years of relevant experience of Google and Meta Ad Campaign Management

Any Targets for the position

• Not exactly targets but performance will be measured on number of leads generated & ROAS
• Other than Ed Tech Industry, which all industry can be taken into account
• If not from edTech, the candidate must have good hands on experience of running Lead Gen Ads