Urgent Requirement for a Communication Manager in Prabhadevi, Mumbai

Job Description:

Key Responsibilities:
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Develop content and direct creative execution to provide a consistent, targeted, and impactful message for the specialty brands in the company’s portfolio.
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Work closely with cross-functional teams, including marketing, design, logistics, customer experience, operations and sales, to ensure consistent and effective brand communication.
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Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
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Direct in-house and external graphic designers, photographers, and other media-production specialists for the completion of marketing projects.
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Create internal communications protocols and initiatives that will foster employee morale.
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Contribute ideas for new programs, researching and recommending innovative branding techniques.
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Research and understand key business challenges, customer behaviour, target audiences, competitive activity, and environmental factors that impact programs within the business and assigned departments.
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Provide hands-on advertising support for assigned departments, paying close attention to timelines.
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Identify and present opportunities for consistent messaging and customer experience across channels from in-store signage to digital to print.
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Develop an understanding of short- and long-term department goals and planned initiatives.
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Work with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.
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Stay informed of trends in marketing and communication within the industry to foster ideas and innovation.
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Respond to any issues or crises that may impact any of the brands’ reputations and take appropriate actions to mitigate damage.
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Develop content for emailers, social media, performance ads, WhatsApp offers, and in-store communication.
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Compose/edit copy and manage all brand communication

Candidate must have a bachelor's degree in journalism, English, strategic communication or equivalent and 5 - 10 years of experience in marketing and brand management.
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Strong copywriting skills with an attention to detail.
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Nuanced ability to communicate with the Ultra HNI target customer base.
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Ability to adapt to changing market conditions and trends.
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Strong understanding of branding principles, market research, and consumer behavior.
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Should be well organized, mature and diligently structured in their approach to any engagement.
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Innovative and strategic thinker with strong leadership skills.
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Fast-paced team player with high motivation.