DGM- Marketing

Job Description:

Key Responsibilities:

1. Lead Generation:

   • Proactively identify new business opportunities in the construction chemicals and building materials sector.
   • Develop and execute a lead generation strategy to generate high-quality leads.
   • Utilize multiple channels for lead generation, including digital marketing, networking events, cold calling, and referrals.
   • Implement best practices in lead qualification, nurturing, and conversion.

2. Market Research & Analysis:

   • Conduct in-depth market research to identify industry trends, competitor activities, and customer needs.
   • Analyze market data to understand target customer profiles and create focused marketing campaigns.
   • Study customer behavior patterns, construction industry demands, and regulatory factors impacting sales.

3. Customer Relationship Management:

   • Build and maintain strong relationships with key decision-makers in the construction industry, such as contractors, architects, and builders.
   • Understand customer needs and provide tailored marketing solutions to increase sales and brand visibility.
   • Organize meetings, presentations, and technical demonstrations of products for potential customers.

4. Brand Development:

   • Lead the development and implementation of marketing strategies to enhance the company’s brand in the market.
   • Manage branding activities including digital presence, product promotions, and awareness campaigns.
   • Oversee the production of marketing materials such as brochures, presentations, and product catalogs.

5. Sales and Business Development:

   • Work closely with the sales team to support them with quality leads and market intelligence.
   • Align marketing efforts with sales goals to increase market share and sales revenue.
   • Provide continuous training and insights to the sales team on new products and market trends.

6. Event Management & Networking:

   • Plan and participate in industry events, trade shows, and conferences related to construction chemicals and building materials.
   • Organize seminars, webinars, and product demonstrations to raise awareness of the company’s offerings.
   • Foster relationships with industry bodies, government authorities, and other stakeholders.

7. Performance Tracking & Reporting:

   • Set KPIs for marketing campaigns and monitor progress against goals.
   • Regularly report on marketing performance, lead generation success, and conversion metrics to senior management.
   • Use CRM and analytics tools to track lead sources, activities, and ROI.

8. Collaboration & Coordination:

   • Coordinate marketing efforts with cross-functional teams including product development, technical support, and operations.
   • Work closely with the R&D and product management teams to ensure that marketing strategies align with new product launches.

Required Skills & Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, Civil Engineering, or related field (Master’s degree preferred).
• Experience: Minimum 8-10 years of experience in marketing and business development, particularly in the construction chemicals or building materials industry.
• Technical Expertise: Knowledge of construction chemicals, building materials, and related market trends.
• Lead Generation Expertise: Proven track record of generating quality leads and successfully driving business growth in the construction industry.
• Communication Skills: Excellent verbal and written communication skills, including the ability to deliver compelling presentations and negotiate with senior executives.
• Project Management: Strong organizational and project management skills, with the ability to handle multiple tasks and deadlines.
• Analytical Skills: Ability to analyze data, generate insights, and adjust strategies accordingly to maximize lead generation effectiveness.
• Networking Skills: Ability to build and maintain relationships with key industry stakeholders.

Preferred Skills:

• Familiarity with digital marketing tools (SEO, SEM, social media marketing).
• Experience in B2B sales and marketing in the construction sector.
• Knowledge of CRM software (Salesforce, HubSpot, etc.) for lead tracking and reporting.

Key Competencies:

• Leadership and team management capabilities.
• Strategic thinker with a hands-on approach to executing marketing strategies.
• Strong networking and relationship-building skills.
• Problem-solving attitude with the ability to adapt to dynamic market conditions.

Working Conditions:

• Based in Surat, with travel requirements to meet clients and attend industry events.

Offered Benefits / Facilities :