Area Sales Manager- Retail

Job Description:

Key Responsibilities:

1. Sales Target Achievement:

   • Meet and exceed sales targets for the assigned region (Baroda & Ahmedabad) by promoting and selling a wide range of construction chemical products, including adhesives, sealants, waterproofing solutions, and other specialty products.
   • Drive revenue growth through new customer acquisition and maintaining existing accounts.

2. Market Development:

   • Develop and implement strategies for expanding the company’s market share within the region.
   • Identify new business opportunities in the retail sector and strengthen relationships with contractors, builders, architects, and distributors.

3. Team Leadership & Coordination:

   • Manage and motivate the sales team, providing guidance and support to achieve collective goals.
   • Conduct regular training and product demonstrations for the team and customers to ensure deep knowledge of products and their applications.

4. Customer Relationship Management:

   • Build and maintain strong relationships with existing and potential customers.
   • Understand customer needs and provide tailored solutions, ensuring customer satisfaction.

5. Market Intelligence:

   • Keep abreast of market trends, competitor activities, and emerging customer needs to adapt and strategize accordingly.
   • Analyze sales data to identify opportunities for product improvements or new product introductions.

6. Sales Reporting:

   • Prepare and submit regular sales reports, including performance analysis, market insights, and sales forecasts.
   • Provide feedback to senior management about market conditions, product performance, and customer preferences.

7. Channel Development:

   • Develop relationships with key distributors, retailers, and other stakeholders to expand product availability.
   • Ensure proper distribution channels are in place to achieve market penetration.

8. Product Launches & Promotions:

   • Coordinate and lead product launches, promotions, and marketing campaigns within the region.
   • Work with the marketing team to create effective sales collateral and promotional materials.

Requirements:

• Education: Bachelor's degree in Business Administration, Sales, Marketing, Civil Engineering, or a related field. A master’s degree or MBA is a plus.
• Experience:
  • Minimum of 8 years of sales experience in the construction chemicals industry or related field, with at least 2 years in a managerial or supervisory role.
  • Experience in retail sales, distribution management, or working with construction products is highly preferred.
• Skills:
  • Strong sales, negotiation, and communication skills.
  • Ability to lead and motivate a sales team.
  • Deep understanding of the construction chemicals market and its customer base.
  • Familiarity with sales CRM tools and reporting.
  • Strong analytical and problem-solving abilities.
  • Proficient in MS Office and other sales-related software.

Key Attributes:

• Self-motivated and result-oriented with a passion for sales.
• Ability to work independently and as part of a team.
• Strategic thinker with a hands-on approach to solving problems.
• Strong interpersonal skills to manage relationships with various stakeholders.

Reporting To:

• Sales Head/Regional Sales Manager.