Digital Brand Strategy & Marketing - Mumbai (Goregaon)

Job Description:

Kotak Mahindra Bank is a leading financial institution in India, committed to providing innovative
banking solutions to our customers. We pride ourselves on our customer-centric approach and strive to
enhance customer experiences through world class product and offerings. We are looking for a dynamic
and results-oriented Digital Marketing Manager to join our team and play a pivotal role in our digital
marketing efforts.

Job Summary:
The Digital Marketing Manager will be responsible for developing, implementing, and managing digital
marketing strategies that drive brand awareness, customer engagement, and acquisition across various
digital channels.

Key Responsibilities:
Strategy Development:
 Develop and execute the digital marketing strategy in alignment with the bank’s business goals
and objectives.
 Digital Channels Management:
o Manage and optimize the bank's digital presence on social media primarily

Innovative thinking and Content creation
 Oversee content strategy and creation to ensure it resonates with target audiences, promotes
products/services, and strengthens brand positioning.
 Demonstrates innovative thinking and a strong ability to craft compelling narratives and
engaging content across various media formats, aligning with the bank's brand vision and
customer interests.
 Proven track record of developing creative marketing strategies and adaptive campaigns that
resonate with audiences and drive brand loyalty.

Campaign Management:
 Design and implement digital marketing campaigns, primarily for creating awareness and driving
consideration for said product/service
 Campaign approach must also include performance-based advertising and lead generation
initiatives, with an eye on ROI as and when needed

This is a Public document.

Analytics and Reporting:
 Monitor and analyze performance metrics to evaluate the effectiveness of campaigns and make
data-driven recommendations for improvement.
 Ability to create efficient and effective trackers to monitor campaign performance

Collaboration:
 Work closely with cross-functional teams, including product management, customer service,
legal and compliance, to ensure alignment and adherence to bank policies and regulations.
 Must be a team-player with ability to multi task and manage expectations across departments
and grades
Market Research:
 Conduct market research and competitive analysis to stay updated on industry trends,
consumer behavior, and emerging digital marketing technologies.
 Ability to derive useful insights and plug them into practical scenarios to bring our efficiency and
impact

Qualifications:
 Master’s degree from a tier 1 or tier 2 institute
 Minimum of 8 years of experience in digital marketing, specializing in content creation and
integrated digital marketing
 Strong ability to produce visually engaging content and compelling stories that enhance brand
identity across various platforms.
 Proficiency in social and digital marketing tools (e.g., Google Analytics, hootsuite, radian6, etc).
 Strong understanding of online marketing trends, metrics, and best practices.
 Exceptional written and verbal communication skills; ability to convey complex ideas clearly.
 Proven track record of managing successful digital marketing campaigns with measurable
results.
 Strong analytical skills with the ability to interpret data and generate actionable insights.