Marketing Specialist

Job Description:

Key Responsibilities:

B2B Marketing

 Proven experience in B2B marketing, particularly in the technology/software sector.

 Understanding of the sales cycle for enterprise software sales, including lead qualification and conversion.

 Develop and execute outbound lead generation campaigns using email and LinkedIn to target key decision-makers.

 Implement lead nurturing strategies to guide prospects through the sales funnel.  Create compelling marketing assets such as case studies, white papers, and infographics to support sales efforts.

 Coordinate and manage website developers and graphic designers to ensure marketing materials are up-to-date and visually appealing.

 Generate qualified inquiries for the sales team on a consistent basis.

 Utilize Wordpress for website management and content creation.

 Drive demand generation initiatives to increase market share and revenue.

B2C Marketing

 Experience working with ecommerce B2C brands, with a preference for candidates who have worked in the jewellery and gifting space.

 Manage paid marketing campaigns across platforms including Meta, Google, and YouTube, with a focus on ROI and performance optimization.

 Set up, manage, and optimize campaigns to drive sales for ecommerce B2C brands.

 Utilize Shopify for e-commerce platform management and optimization.

 Manage social media channels to increase brand visibility and engagement.

 Implement lead generation strategies through outreach efforts to expand the customer base.

 Drive brand growth through innovative marketing initiatives and campaigns.