Business Development Manager

Job Description:

To drive domestic business growth through strategic lead generation, market penetration, and key account development. The role also includes leveraging online platforms for inbound leads and building a capable sales team to support both current and future international business objectives.

Key Responsibilities:

Sales & Business Development:

• Identify and acquire new clients, including EPC contractors, industrial users, utilities, and government departments across India.
• Build and manage a strong sales pipeline through outbound efforts, referrals, and participation in relevant exhibitions/trade shows.
• Develop customised commercial and technical proposals in coordination with the engineering team.
• Negotiate and close orders in line with company targets and profit margins.

Online & Digital Lead Generation:

• Use platforms like IndiaMART, JustDial, TradeIndia, LinkedIn, and the company website inquiries to generate new leads.
• Monitor and optimise response strategy across online listings to maximise conversion.
• Coordinate with the digital marketing team to enhance product visibility and capture inbound leads effectively.

Market Development & Strategy:

• Conduct detailed market mapping of transformer requirements across target sectors and regions.
• Track tenders, rate contracts, and vendor registrations.
• Prepare and submit required documentation for empanelment with government departments and PSUs.

Client Relationship Management:

• Maintain strong relationships with existing clients to ensure repeat business and client satisfaction.
• Address technical and commercial queries by aligning with internal teams.
• Visit key clients regularly to understand requirements and offer tailored solutions.

Team Building & Expansion:

• Hire, train, and manage junior sales executives or territory managers as the business scales.
• Set clear performance goals and monitor team performance.
• Lead team reviews, field visits, and mentoring initiatives to build a strong sales team for future domestic and international growth.

Future International Business Preparation:

• Gradually expand network in select international markets through export exhibitions, LinkedIn prospecting, and buyer-seller meets.
• Maintain a database of international buyers for medium- to long-term export plans.
• Assist in developing documentation, certifications, and product readiness for export compliance.

Reporting & Coordination:

• Maintain CRM and submit regular reports (weekly/monthly/quarterly) on leads, closures, and performance KPIs.
• Coordinate with design, production, and dispatch departments to ensure timely order execution.

Key Performance Indicators (KPIs):

• Number of qualified leads generated (online + offline)
• Number and value of orders closed (domestic)
• Timely follow-up and CRM updates
• Expansion and performance of the sales team
• Progress on international market development
• Customer satisfaction and retention metrics

Qualifications & Skills:

Education:

B.E./B.Tech in Electrical Engineering (preferred), MBA in Marketing/Sales (added advantage)

Experience:

• 4–8 years in B2B sales of transformers or allied electrical products.
• Experience with online B2B platforms and lead generation tools.
• Team management or mentoring experience is a plus.

Skills:

• Strong understanding of transformer applications and market segments
• Sales negotiation and presentation skills
• Familiarity with CRM systems, MS Office, and online sales platforms
• Self-motivated, strategic thinker, with leadership qualities

Compensation:

• Industry-standard fixed CTC + Performance-based incentive + Travel/p