Assistant Marketing Manager
Job Description:
We are looking for an experienced and strategic Assistant Marketing Manager – Industrial Marketing with strong exposure to B2B and heavy industries. The role focuses on market development, brand positioning, dealer engagement, and business growth across Cement, Steel, Power, Paper, and allied industrial sectors. The position demands extensive field travel, strong industry networks, and hands-on execution of regional marketing strategies.
Key Responsibilities
- Develop and execute region-specific marketing strategies for industrial products
- Plan and implement dealer engagement programs, product launches, and promotional initiatives
- Conduct competitive market analysis, identify trends, and explore new business opportunities
- Build and maintain strong industry networks across Cement, Steel, Power, Paper, TPC, and Excavator sectors
- Organize and manage trade fairs, industrial exhibitions, dealer meets, and customer events
- Support sales teams with marketing collaterals, product demos, and competitive benchmarking
- Track ROI of marketing activities and prepare performance dashboards and reports
- Execute digital marketing initiatives (website content, email campaigns, product literature)
- Coordinate with cross-functional teams to align branding and business objectives
- Provide marketing and training support to dealers and distributors
- Gather customer feedback and conduct market perception studies for product improvement
Work Schedule
- 18 days/month: Field visits to industrial sites and dealer networks
- 3 days/month: Reporting & strategic planning at Head Office, Raipur
- Remaining days: Work-from-home (planning, reporting, coordination)
Must-Have Skills & Experience
- Minimum 2 years of experience in industrial/B2B marketing
- Strong industry connects in Cement, Steel, Power, Paper, TPC, and Excavator sectors
- Proven expertise in product branding, channel development, and lifecycle management
- Experience handling marketing budgets, campaigns, and cross-functional teams
- Excellent communication, creativity, and execution skills
Educational Qualification
- Any Graduate (Bachelor’s Degree mandatory)
- MBA / Marketing or Business Development certifications – added advantage
Ideal Candidate Traits
- Strong relationship builder with influential industry connections
- Strategic, self-driven, and target-oriented
- Analytical mindset with strong reporting skills
- Willing to travel extensively and manage multiple campaigns
- Highly organized with strong planning and attention to detail
Company Profile
The Company is the largest manufacturer of Bulk Conveying --- and Accessories in India established in the year 1978 and having exports to over 35 countries around the world, including EU & US. Our Product range includes Bucket Elevator ---, Reclaimer ---, Deep Pan Conveyor ---, Drag --- as well as Customized ---, precisely designed and made as per the peculiar conveying applications. We are accredited through various prominent international organizations for the management as well as engineering processes and are approved through various prestigious consultants and certifying bodies for the specific process conveying applications across the world.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.