Manager/ Senior Manager Communications

The Manager / Senior Manager – Communications will be responsible for managing the University’s brand image, media relations, and marketing outreach while driving strategic communication initiatives to enhance visibility, engagement, and reputation.

KRA: Task / Activities

•  Manage the university’s brand image, media interactions, marketing outreach, and online presence across digital channels and stakeholders
•  Develop and oversee detailed marketing goals, calendars, and promotional content for outreach activities, events, and brand awareness initiatives
•  Ensure high-quality design and delivery of marketing efforts including promotional campaigns, on-ground advertising, digital marketing, and outreach programs
•  Create and manage the marketing budget, ensuring expenditures remain within approved estimates without compromising quality
•  Work closely with senior leadership to communicate the university’s vision and strengthen brand reputation

KPI: Performance Metrics

·  Brand visibility and engagement metrics

·  Effectiveness of marketing and communication campaigns

·  Media coverage quality and reach

·  Adherence to marketing budgets and timelines

·  Stakeholder and leadership feedback

Required Skills

Preferred skills

•  Strong expertise in strategic communications and media relations
•  Experience managing brand image and multi-channel marketing initiatives
•  Proven ability to handle issues management and stakeholder communication
• Budget planning and marketing calendar management
• Excellent written and verbal communication skills

·        Experience in higher education or large, complex organizations

·       Exposure to both traditional and new media platforms

Strong stakeholder and leadership engagement capabilities

Attitude Required for This Position

•  Strategic and forward-thinking mindset
•  Strong ownership and accountability
•  Ability to work effectively with senior leadership
•  High attention to quality and brand consistency
•  Collaborative and proactive approach