EXECUTIVE MARKETING FOR INDUSTRIAL SUPPLIERS - RAIPUR , CHHATTISGARH

Job Description:

• Strategy and Planning: Collaborate with senior management to develop and implement comprehensive marketing strategies and annual plans tailored to the industrial market and its specific segments.
• Lead Generation & Business Development: Identify and pursue new industrial customers and business opportunities through a mix of online and offline activities. This often involves field visits to factories and industrial units.
• Market Research & Analysis: Conduct thorough market and competitor analysis to evaluate industry trends, customer needs, and competitor activities, using data to inform marketing decisions and identify new opportunities.
• Campaign Management: Plan, organize, and execute integrated marketing campaigns, promotional events (e.g., trade shows, exhibitions), and advertising across various channels (digital, print, etc.).
• Content Creation & Management: Write and proofread marketing copy for materials such as brochures, press releases, website content, and social media posts, ensuring all content aligns with brand guidelines.
• Relationship Management: Build and maintain strong relationships with existing and potential industrial clients, vendors, media outlets, and other key stakeholders.
• Performance Tracking & Reporting: Monitor campaign performance using analytics tools (e.g., Google Analytics, CRM software), track key metrics, and prepare detailed reports for management review to measure ROI and optimize future strategies.
• Budget Management: Assist in preparing and monitoring the marketing budget, ensuring all activities are cost-effective and within financial constraints. 

• Education: A Bachelor's degree in Marketing, Business Administration, or a related technical field (like electrical or mechanical engineering for industrial suppliers) is often preferred, with an MBA being a plus.
• Experience: Proven experience in a marketing or sales role, ideally within the industrial, manufacturing, or building materials sector.
• Communication: Excellent written and verbal communication, presentation, and negotiation skills.
• Technical/Digital Skills: Proficiency in CRM software, marketing automation platforms, and digital marketing tools (SEO, social media, email marketing).
• Soft Skills: Strong analytical and problem-solving abilities, creativity, commercial awareness, and excellent organizational and time-management skills.
• Personal Attributes: A self-motivated, results-driven, proactive individual with the ability to work both independently and as part of a collaborative team.