Urgent Opening For Marketing Automation Specialist - Eloqua

Job Description:

Role: Marketing Automation Specialist - Eloqua
Experience: 2+ years
Mode: Hybrid
Location: Hyderabad, Mumbai, Gurgaon, Bengaluru, Kolkata, Pune, and Chennai
(Hyderabad & Bengaluru - Preferred)
Duration: Contract for 6 months

Job Summary
We are seeking a highly skilled Eloqua specialist to join our marketing team. The role will
have responsibility of managing Eloqua instance including all related activities such as data
management, email design/testing, lead scoring, segmentation, reporting and analysis and
integrations.

Key Responsibilities:
• Campaign Development: Design, develop and implement automated marketing
campaigns in Eloqua, including email marketing, lead nurturing and scoring.
• Data Management: Setup, manage and maintain data integrations between Eloqua
and CRM systems such as salesforce or Microsoft Dynamics.
• Lead Scoring & Segmentation: Develop and optimize lead scoring models and
audience segmentation based on customer behaviour and demographics.
• Eloqua Configuration: Manage and configure Eloqua settings, including user
permission, data fields and API integrations.
• Testing & Optimization: Conduct A/B testing on campaigns and optimize workflows
for better engagement and conversion rates.
• Reporting & Analytics: Monitor and analyse campaign performance, generate
reports, and provide actionable insights for continuous improvements.
• Troubleshooting: Identify and resolve issues related to data syncing, email
deliverability, and other technical aspects of Eloqua
• Training & Support: Provide support and training to marketing users on Eloqua best
practice and system functionality.

Required Skills:
• Technical Expertise:
o Proficiency in Oracle Eloqua for at least 2 years.
o Experience with HTML, CSS, and JavaScript for email templates and landing
pages
o Familiarity with CRM platforms (Salesforce, MS Dynamics) and their
integration with Eloqua
o Strong understanding of API integration and data flows between marketing
automation tools and CRM

• Marketing Skills: Strong understanding of digital marketing principles, lead
generation, and customer journey mapping.
• Analytical Skills: Ability to derive insights from marketing data and present findings
to key stakeholders.
• Problem – Solving: Strong troubleshooting and debugging skills to resolve technical
challenges in a timely manner.