SOCIAL MEDIA EXECUTIVE FOR JEWELLERS - RAIPUR, CHHATTISGARH
1 Nos.
133385
Full Time
6/IT
1.0 Year(s) To 3.0 Year(s)
1.44 LPA TO 1.80 LPA
Gems & Jewellery
B.Com - Marketing; BA - Communication; BBA / BMS - Marketing
Job Description:
A Social Media Executive for a jewelry brand manages the brand’s online presence. They drive sales and build customer trust by creating visually stunning content (photos/reels), telling the brand's story, engaging with followers, and running targeted local and digital marketing campaigns to showcase collections. [1, 2, 3]
Key Responsibilities
- Content Creation: Shoot high-quality, aesthetic photos and short-form videos (Reels) of jewelry pieces on a mobile device or DSLR.
- Social Media Management: Plan and schedule daily posts, stories, and carousels across platforms like Instagram, Facebook, and Pinterest.
- Copywriting: Write compelling, luxury-focused captions detailing craftsmanship, purity (e.g., gold karats, diamond clarity), and styling tips.
- Community Management: Respond to direct messages (DMs), comments, and customer inquiries regarding pricing, customization, and store locations.
- Campaign Coordination: Assist with in-store or studio jewelry photoshoots and collaborate with influencers for product placements.
- Analytics & Growth: Monitor engagement rates and follower growth to adjust content strategies for better reach and lead generation. [1, 2, 3, 4, 5]
Essential Requirements
- Visual Aesthetics: A strong eye for premium, elegant imagery and video editing, primarily using tools like Canva, CapCut, or Adobe.
- Industry Knowledge: Familiarity with jewelry types (gold, diamond, polki, antique, silver) and the luxury buyer's mindset.
- Communication Skills: Excellent written and spoken skills for storytelling and addressing customer queries.
- Creativity: Trend-savvy, capable of ideating festival campaigns (e.g., Diwali, Akshaya Tritiya, wedding season). [1, 2, 3]
Qualifications & Experience
Company Profile
Incorporated on August 26, 2009, in Raipur, Chhattisgarh, this private limited company (CIN: U27205CT2009PTC021353) is an active player specializing in the manufacturing and trading of precious metals, including gold, silver, and gemstones, with a focus on antique, white gold, and traditional jewelry. Registered at Budhapara near Sapre School Gate, the firm has established a strong presence in the region, focusing on craftsmanship.
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- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.