Regional Sales Manager (RSM) – Chennai
1 Nos.
133785
Full Time
10.0 Year(s) To 12.0 Year(s)
Not Disclosed by Recruiter
Sales / BD
Cement/Concrete/Readymix - Building Materials
B.Tech/B.E. - Civil; MBA/MMS/MPM/PGDM - Marketing
Job Description:
Regional Sales Manager (RSM) – Construction Chemicals
Location: Chennai, Tamil Nadu
Department: Sales & Marketing
Industry: Construction Chemicals / Building Materials / Waterproofing / Admixtures
Job Summary
We are looking for an experienced and result-oriented Regional Sales Manager (RSM) to drive business growth for Construction Chemicals in Chennai and Tamil Nadu region. The candidate will be responsible for managing regional sales operations, dealer/distributor network, project sales, key accounts, collections, and team performance while achieving revenue and profitability targets. The ideal candidate should possess strong market knowledge of construction chemicals, waterproofing products, tile adhesives, admixtures, flooring, or allied building material industries.
Key Responsibilities
- Achieve regional sales targets in terms of volume, value, and profitability.
- Develop and expand dealer, distributor, applicator, and contractor network across Tamil Nadu.
- Drive project sales through architects, builders, consultants, PMCs, contractors, and institutional clients.
- Lead, mentor, and monitor regional sales team performance.
- Prepare and implement regional sales plans, forecasting, and market penetration strategies.
- Generate new business opportunities through site visits, market surveys, referrals, and key customer engagement.
- Manage key accounts and ensure strong customer relationship management.
- Conduct product presentations, demonstrations, technical discussions, and promotional activities.
- Ensure timely collection of payments and maintain financial discipline in the region.
- Analyze market trends, competitor activities, pricing, and customer requirements to strengthen market share.
- Coordinate with technical, logistics, marketing, and finance teams for smooth business operations.
- Organize dealer meets, influencer programs, training sessions, and promotional campaigns.
- Prepare MIS reports, sales analysis, monthly reviews, and business performance updates for management.
Desired Candidate Profile
- Bachelor’s Degree in Civil Engineering / Chemical Engineering / Business Administration. MBA preferred.
- 8–15 years of experience in Construction Chemicals, Waterproofing, Admixtures, Tile Adhesives, Paints, Cement, or Building Materials industry.
- Minimum 3–5 years of experience in team handling and regional sales management.
- Strong network with builders, contractors, consultants, architects, dealers, and infrastructure companies in Tamil Nadu.
- Excellent communication, negotiation, leadership, and relationship management skills.
- Strong understanding of project sales and channel sales.
- Ability to travel extensively within the assigned region.
- Proficiency in MS Excel, PowerPoint, CRM, and reporting systems.
Key Skills
- Regional Sales Management
- Project Sales
- Dealer & Distributor Management
- Construction Chemicals
- Waterproofing Solutions
- Business Development
- Team Handling
- Key Account Management
- Collection Management
- Market Expansion
- Channel Sales
- Negotiation Skills
KPI / KRA
- Regional Sales Growth
- Dealer Network Expansion
- Project Conversion Ratio
- Collection Efficiency
- Team Productivity
- Market Share Growth
- Customer Retention
- New Business Development
Preferred Industry Background
Candidates from Construction Chemicals, Waterproofing, Paints, Cement, Adhesives, Tiles, Building Materials, Infrastructure, or Civil Products industry will be preferred
Company Profile
Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.
Telephonic Interview Available
- Telephonic interview are scheduled for this job opening.
- Interested Candidates are requested to apply and get recruiter contact number for telephonic interview.
- Candidates can call recruiter on given contact to start telephonic interview during working hours.