Lead Generation Executive

Job Description:

Lead Generation Executive

Experience: 1 – 5 Years

Industry Preference: Telemarketing, Telesales, Lead Generation, B2B Sales Support

Working Days: Monday to Saturday

Working Hours: 10:30 AM to 6:00 PM

Key Responsibilities

• Conduct outbound calls to prospective customers and generate qualified leads.
• Identify decision-makers and understand customer requirements.
• Schedule appointments and meetings for the sales team.
• Maintain and update customer databases and CRM records.
• Follow up on inquiries received through various marketing channels.
• Generate leads through cold calling, email campaigns, LinkedIn, and online research.
• Build and maintain a strong sales pipeline.
• Coordinate with the sales team to ensure smooth lead conversion.
• Achieve daily, weekly, and monthly lead generation targets.
• Prepare lead generation and activity reports.

Required Qualifications

• Graduate in any discipline.
• Additional certification in Sales, Marketing, or Customer Service will be an advantage.

Required Skills

• Excellent verbal and written communication skills.
• Strong telemarketing and cold-calling experience.
• Ability to build rapport and engage prospects effectively.
• Good knowledge of MS Office, CRM tools, and internet research.
• Strong follow-up and negotiation skills.
• Target-oriented and self-motivated approach.

Preferred Candidate Profile

• Female candidate with experience in Telemarketing, Telesales, Lead Generation, Customer Service, or Inside Sales.
• Experience in B2B lead generation will be preferred.
• Confident communication and professional telephone etiquette.
• Ability to work independently and achieve targets.

Key Performance Indicators (KPIs)

• Number of calls made per day.
• Qualified leads generated.
• Meetings scheduled for the sales team.
• Lead-to-opportunity conversion ratio.
• Achievement of monthly lead generation targets.