Telemarketer (B2B Focus)

Job Description:

Role Summary

The Telemarketer (B2B Focus) will be responsible for identifying and connecting with business decision-makers across target industries, generating qualified leads, scheduling appointments, and supporting the sales team in business acquisition. The role requires strong communication skills, lead nurturing capabilities, and consistent follow-up to ensure a healthy sales pipeline.

KRA: Task / Activities

• Source and build a database of prospective clients from LinkedIn, Google, directories, and referrals.
• Conduct outbound calls to business decision-makers and introduce company services.
• Qualify leads based on business potential, employee strength, and service requirements.
• Schedule meetings and product demonstrations for the Sales Executive.
• Maintain CRM records and ensure timely follow-up with interested prospects.

KPI: Performance Metrics

• Number of leads generated per week.
• Number of outbound calls completed daily.
• Number of qualified meetings scheduled per week.
• Call-to-meeting conversion percentage.
• Lead database accuracy and CRM update compliance.

Desired Profile / Criteria / Skills :

Required Skills

• Excellent verbal communication and telecalling skills.
• Strong lead generation and prospecting abilities.
• Knowledge of CRM tools, Google Sheets, and MS Excel.
• Ability to handle objections and negotiate professionally.
• Good internet research and database management skills.

Preferred skills

• Prior B2B telemarketing experience.
• Experience in appointment setting and inside sales.
• Familiarity with LinkedIn Sales Navigator.
• Knowledge of service-based industries.
• Basic email marketing and follow-up skills.