Sr. Executive - International Marketing

Job Description:

Key Responsibilities

1. International Business Development

• Identify and develop new international customers, distributors, agents and business opportunities.
• Generate and qualify leads across international markets through email campaigns, LinkedIn, databases, exhibitions and other channels.
• Support the team in achieving international sales and revenue targets.
• Conduct market research to identify new markets, products and business opportunities.

1. Customer & Distributor Management

• Manage regular communication with international customers and distributors.
• Understand customer requirements and coordinate internally for quotations, samples, technical documents and product information.
• Follow up on enquiries, quotations, negotiations and order conversions.
• Maintain strong relationships with existing customers and channel partners.

1. Sales & Marketing Coordination

• Prepare quotations, commercial proposals, presentations and sales-related documents.
• Coordinate with Production, Quality, Regulatory, Supply Chain, Finance and Logistics teams for timely order execution.
• Track order status, shipment schedules, payments and customer commitments.
• Support participation in international exhibitions, conferences and customer meetings.

1. CRM, MIS & Reporting

• Maintain accurate customer and lead data in CRM/ERP systems.
• Track lead funnel, enquiry status, conversion, sales pipeline and customer follow-ups.
• Prepare periodic MIS, sales reports and management dashboards.
• Ensure timely updating of customer interactions and opportunities.

1. Market Intelligence

• Monitor competitors, pricing, customer trends and market developments.
• Identify potential markets for Silicone, Rubber, Biopharma Tubing, Single-Use Systems, Filters and other polymer-based products.
• Develop market and customer databases for assigned international territories.

Desired Skills

• Excellent English communication and business correspondence skills.
• Strong negotiation, presentation and customer relationship skills.
• Good understanding of B2B international sales / export business.
• Experience in CRM/ERP systems and MS Excel.
• Good analytical and market research skills.
• Ability to work with cross-functional teams and international customers across different time zones.
• Willingness to travel internationally, if required