Assistant Manager – Sales (Bike & Automotive Accessories)
Job Description:
Job Title: Assistant Manager – Sales (Bike & Automotive Accessories)
Location: Chennai / Chandigarh ( Remote )
Industry: Automotive, Tyres, Riding Gear & Lifestyle Accessories
Reporting Structure: Field-based role — reporting to office/outlet required only for sales meetups; not a daily office-reporting position
Position Summary
Our client, a well-established manufacturer in the two-wheeler tyres, riding gear, and lifestyle accessories space (part of a diversified industrial group), is looking for an Assistant Manager – Sales to drive dealer/distributor development and sales growth in the bike accessories segment.
Key Responsibilities
Sales & Channel Development
- Manage and develop dealers and distributors (Channel Sales)
- Must have hands-on experience onboarding new dealers and distributors — this is a core requirement
- Develop and implement sales strategies to achieve revenue targets in the assigned location
- Identify new business opportunities and expand the dealer network
Market Analysis & Competitive Benchmarking
- Conduct market research and competitor analysis to identify trends, opportunities, and risks
- Benchmark competition and provide actionable insights
Customer & Dealer Relationship Management
- Build and maintain strong relationships with key dealers and distributors
- Address dealer/customer needs and resolve issues promptly
Sales Performance & Reporting
- Track sales performance and generate regular reports
- Identify gaps and develop corrective action plans to meet targets
Promotions & Brand Visibility
- Plan and execute BTL marketing activities — exhibitions, retailer meets, dealership events
- Organize promotional campaigns, training sessions, and local riding events
Product Knowledge & Training
- Stay updated on the latest bike accessories, riding gear, and market trends
- Train dealership staff and partners on product features and benefits
Skills & Competencies
- Strong channel/dealer sales background with proven onboarding experience
- Market expansion and dealer network development
- Customer/dealer relationship management
- Analytical and problem-solving skills
- Event management and BTL marketing exposure
- Target-driven and resourceful
Preferred Industry Background
Luggage, Apparel, Paint, Lifestyle, Riding Gear, Tyres, Batteries, Lubricants, Car/Bike Accessories
Qualifications
- Bachelor's degree in Business, Marketing, or a related field
- Minimum 5 years of experience in sales management, preferably in automobile/bike accessories sector
- Maximum age: 53 years
Additional Requirements
- Regional language proficiency is mandatory
- Candidate must currently reside in the same city as the job location
Company Profile
A Mumbai-based premium motorcycle lifestyle brand focused on high-performance tyres, riding gear, helmets, and accessories for bikers. It combines European technology with products designed for Indian road conditions and serves riders through retail stores, dealer networks, and online sales. The brand is also expanding through partnerships with global riding gear and helmet manufacturers
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.