We are hiring for Global Content and Community Manager & Marketing Lead (Remote - India)

Job Description:

What You Will Own

Content Strategy & Educational Content Creation: Research audience needs and develop educational content that improves financial literacy.
Responsibilities include:

• · Conduct surveys and audience research
• · Identify financial knowledge gaps
• · Develop content calendars
• · Create newsletters
• · Write blogs and articles
• · Develop social media campaigns
• · Create educational e-books
• · Coordinate short-form video production
• · Organize content around:
• o Earn Money
• o Learn Money
• o Manage Money
• o Multiply Money
• Topics may include:
• · Budgeting
• · Saving
• · Investing
• · Inflation
• · Taxes
• · Retirement
• · Estate planning
• · Insurance
• · Scams and fraud prevention
• · Entrepreneurship
• · Personal finance fundamentals

Membership Growth & Community Building: Build and scale our Financial Literacy Circles.
Responsibilities include:

• · Design membership experiences
• · Create onboarding journeys
• · Develop member engagement programs
• · Build premium and free membership offerings
• · Design welcome packages
• · Develop gifting memberships
• · Coordinate online and in-person events
• · Create affinity-group communities

Target audiences include:

• · Students
• · Young professionals
• · Working parents
• · Women
• · Entrepreneurs
• · Freelancers
• · Retirees
• · Seniors
• · Grandparents

Growth Marketing: Develop and execute audience growth strategies.
Responsibilities include:

• · Email campaigns
• · Newsletter growth
• · Social media growth
• · Community acquisition campaigns
• · Webinar promotion
• · Partnership marketing
• · Membership campaigns
• · Referral programs

Success will be measured through:

• · Subscriber growth
• · Member growth
• · Engagement
• · Educational reach
• · Event participation
• · Community retention

Strategic Partnerships: Identify and cultivate relationships with mission-aligned organizations.
Examples include:

• · Financial literacy nonprofits
• · Educational organizations
• · Universities
• · Professional associations
• · Women's organizations
• · Employer groups

Coordinate:

• · Joint events
• · Educational campaigns
• · Resource sharing
• · Membership partnerships

Technology, Automation & Analytics: Implement practical, low-cost technology solutions such as:

• · HubSpot
• · Beehiiv
• · Circle
• · Stripe
• · Zoom
• · Zapier
• · Microsoft 365 + SharePoint
• · Canva
• · Claude/AI

Track:

• · Membership growth
• · Engagement
• · Newsletter performance
• · Webinar attendance
• · Website analytics
• · Community retention

Required Qualifications
Experience

• · 5-10 years of professional experience
• · Experience in digital marketing, community building, content marketing, growth marketing or program management
• · Proven ability to execute independently
• · Experience managing multiple projects simultaneously

Strongly Preferred

• · Experience building newsletters
• · Experience growing online communities
• · Experience with membership businesses
• · Startup or entrepreneurial experience
• · Creator economy experience
• · EdTech experience
• · Personal finance content experience

Please note that the candidates would be on Talisman’s Payroll

Interested candidates can reach out to me at recruit@talismanstaffing.com or 84519 05311