MARKET MAPPING EXECUTIVE
Job Description:
MARKET MAPPING EXECUTIVE
Market analysts' responsibilities can depend somewhat on the employer, but they're largely s-imilarDevise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
- Present their findings to executives and clients through charts, graphs, and other visual means to help them make better-informed decisions about product introductions, modifications, and marketing campaigns.
- Interpret the data they've collected, organizing this information into statistical tables and reports.
- Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace.
- Measure effectiveness of marketing programs and strategies.
The industries that most frequently employ market research analysts include management, science, technical consulting services, computer systems design services, and advertising/public relations ser
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