Marketing Manager (Mobile)

Job Description:

Job description

Roles and Responsibilities

• Support the development and maintenance of a clear, actionable plan for performance marketing to help drive the growth of InterMiles Performance Marketing campaigns for web and app.
• Managing day-to-day campaign monitoring on search, display & affiliates.
• Create marketing campaigns and programs with effective narratives that have clear, measurable success criteria.
• Collaborate with Research, Planning, and Brand Management teams to optimize timing and messaging for marketing programs.
• Overall stakeholder management to keep relevant teams and owners aligned on marketing requirements (assets, deliverables, etc.) to meet launch timelines.

Desired Candidate Profile

• 5+ years experience
• Experience building and executing marketing strategies and plans/programs.
• Proven analytical and quantitative skills with a passion for analysis and an ability to turn data into actionable recommendations.
• Experience in managing tools like adobe, clever tap, and branch.
• Excellent business judgment and an ability to innovate and think strategically.
• Wiring ad copies, doing A/B tests & driving growth
• Excellent interpersonal and communication skills are written and verbal.
• Demonstrated examples of influencing key stakeholders using data and business projections/impact.
• Able to generate ideas and solve problems independently.
• Strong bias for action and sense of urgency; the ability to make things happen quickly. A track record of teamwork and willingness to roll up sleeves to get the job done.
• Be at the forefront of Digital knowledge (focusing on SEM, Display, Social, and Analytics) by keeping up to date with industry news and developments
• Experience in marketing and marketing channels.
• Ability to think strategically and operationally.
• Excellent project management skills.
• Ability to prioritize and multi-task multiple workstreams.
• Exceptional verbal and written communication skills.