General Manager - Marketing at Andheri East in Mumbai

Job Description:

Qualification: MBA Marketing or Post Graduate in Marketing
Experience: Around 12+ years of experience and will lead a team of 10+ peoples.
Work location: Andheri east in Mumbai

The person would be responsible for:-
Ownership of business marketing or revenue marketing for the company
Being pivot between marketing, sales, product, tech and CEO to drive the functional agenda
Must be a customer acquisition, conversion, and retention expert. Oversee planning and execution of customer acquisition, retention and conversion efforts, across all channels (social, email, automation, etc.).
Identify, develop, and implement cohesive messaging and branding for all LOB’s and drive B2B marketing strategies
Develop the processes, strategies, and quality standards needed to execute and scale the production of world- class case studies, white papers, client stories, videos, and more.
Work with internal teams, agencies, product and Tech team to deliver perfect marketing campaigns, landing pages, and other tangible deliverables.
Define world- class quality standards for all marketing materials and ensure that all deliverables meet these standards.
Lead company participation in national and international events and conferences
Be in constant communication with team members to ensure relentless focus and execution.
Lead and strategize marketing for channels and tech alliance partners
ABM
Cross sell and upsell existing customers vide marketing approach
Manage the Digital Marketing program to contribute pipeline growth for various LOB’s
Bring innovativeness in strategies and tactics
Lead activities to drive revenue for sales team and targets for Demand generation team
Be a pillar step in establishing the foundation for a high- performing marketing team to scale and enable organizations rapid growth.
Provide thought leadership, strategic insight, and clear communication (written and verbal) to peers and stakeholders on strategy.
Build customer case studies and success stories to drive demand and enable Sales.
The person would own the performance marketing ROI

Key Skills:
Organization and attention to details: help create systems that streamline everything across the team; must be the person who doesn't let the balls drop and can communicate to ensure others don't either.
Strong people skills: work with a lot of team members and customers; should have a talent for making people feel instantly comfortable, willing to share, and communicate effectively.
Independent problem solver: ability to create, be mentored, and effectively tackle difficult problems on your own.
Efficient prioritization: able to recognize which objectives and results are most important to the company mission and priorities and get those done.
Learn quickly: absorb and learn different LOB’s of the organization

Requirements
Minimum of 5 years of Cloud or SaaS B2B marketing experience to including acquisition, conversion, retention, with traction of various industry and customer segments.
Minimum 3 years of experience owning pipeline growth for a B2B SaaS company.
Minimum of 3-5 years in marketing leadership roles and proven track record in recruiting, building, and leading world class marketing teams to include direct experience developing and executing marketing strategy.
A kickass storyteller and communicator with extremely strong negotiation and persuasion skills.
A knack for creating experiences that shape perceptions.
Adopt a get shit done' mindset and demonstrate leadership, initiative, and motivation.
Deep knowledge experience in the Software Industry, Cloud/ SaaS industry experience is a Plus
Experience creating enterprise case studies, white papers, and client stories is preferred.
Experience delivering marketing materials for B2B professional services is preferred.
Must be a self- starter with initiative and drive, capable of executing rapidly with limited strategic direction.
Must have an exceptional eye for quality in marketing collateral and an unwillingness to compromise on the quality of both messaging and design.
Experience with the nuances of different forms of marketing collateral and how to adapt messaging and design to each form.
Must be extremely driven by the prospect of building a high- performing marketing function that scales with the company over time.
Ability to work under pressure and adhere to tight deadlines while never sacrificing quality.
Ability to build and scale in a fast- growing company with a focus on execution.
Must have excellent verbal and written communication skills and the ability to work well with individuals across a variety of functions.