Social Media Associate-Mumbai (Lower Parel)

Job Description:

We have an opening for the post of Social Media Associate for a reputed company for their Mumbai (Lower Parel) Head Office.

Roles and responsibilities:

•  Strategize along with the team to curate and create good content for all SM channels with the intent to increase viewership and engagement (Twitter/Instagram/Facebook/LinkedIn/YouTube/Potentially Podcast)
•  Create reels, animations, videos, and graphical content as per brand guidelines and trends suited to the sector.
•  Communicate with followers, respond to queries in a timely manner and monitor customer reviews
•  Manage paid promotion across SM channels, plan the budget, and target.
•  Manage performance marketing strategies and analyze data to improve results
•  Perform research on current benchmark trends and audience preferences
•  Analyze SM data, suggest means to optimize content and to further increase apt viewership as per brand target audience
•  Collaborate internally across teams to ensure brand consistency
•  Train internal teams on social media strategy in order to maintain a cohesive brand strategy across social media
•  Liaise with industry experts and like-minded brands to curate and execute influencer campaigns, Twitter chats, polls, authored articles, interviews, etc.
•  Stay up-to-date with current technologies and trends in social media, design tools and applications
  
  

Candidates Profile:

•  Knowledge of the coworking ecosystem is preferred.
•  Actual hands-on experience with all different aspects of digital marketing. SEO, SEM, Brand, Multi-channel campaign optimization, activation events, influencer marketing is preferred.
•  Excellent copywriting skills and designing skills.
•  Knowledge of creating AV and graphical content.
•  Knowledge of SEO is preferred.
•  3-5 years of experience in growth-focused marketing - in the enterprise-market, and/or start-up space.
•  Ability to design and execute both tactical and strategic initiatives
•  Well versed in content writing, designing and design aesthetics is critical
•  Highly creative and able to formulate a unique vision for our communities and members.
•  Flexible and can adapt accordingly to newly formed organization

Qualifications:  MBA or bachelor’s degree in Brand Marketing is preferred.