Imperia Relationship Manager- Kolkata

Designation

Regional Sales Manager – Trade Power

Position Objective

To understand the external and internal business environment for identifying the key deliverables for Region and allocate responsibilities to the team to ensure achievement of the same and to create and maintain a profitable channel in the region.To understand the external and internal business environment for identifying the key deliverables for the Region and allocate responsibilities to the team to ensure achievement of the same and to create and maintain a profitable channel in the region.

Principal Responsibility

A. Sales Plan Formulation:

·         Ensure achievement of Sales targets as per the market potential.

·         Understand the external and internal business environment, seasonal buying trends and market penetration and forecast the key deliverables for the Region.

·         Identify the key focus areas for the Region and allocate responsibilities to the team to ensure achievement of the same.

·         Ensure the formulation of the regional strategy for meeting up various set business targets - CSI, sales volumes, market share.

·         Plan promotional activities for the Regions to increase awareness among the customer and finally contribute to sales volume.

·         Coordinate with marketing department in planning marketing strategy for the Region.

·         Ensure Influencer Management (Retail Samriddhi & Smart Saver programs) and drive sales efficiency through E Mitra and B.E.S.T.

·         Drive implementation of Price Hygiene and implementation for Power products at all distributors, dealer’s & sub dealer’s points.

B. Network Management:

·         To get district wise penetration for desired business volume

·         Ensure the tracking of the competitor’s network or unrepresented area to seek the future opportunity in the network expansion.

·         Constantly strive to improve performance and delivery of existing partners through guidance and reviews

·         Coordinate with Regional Service Manager and Training Centre to ensure the training requirements of manpower so as to improve service & support to dealers’ network.

C. Customer Satisfaction Management and Complaint Redressal System:

·         Ensure the occurrence of customer contact programs to ensure the better visibility and reach among customers.

·         Analyze the customers’ complaints and ensure corrective and preventive measure taken for the quick redressal of the complaints.

·         Ensure support system to the field team across the Region for the resolution of any critical customer complaint.

D. Budget Management:

·         Assure the effective usage of allotted budget for office expenses per month.

·         Ensure the timely payment collection and dealers’ claims settlement across the Region.

·         Ensure cost to sales ratio & cost control for the region.

·         Close coordination with internal BU’s to support Regional sales at Execution level.

G. MIS Report analysis:

·         Analyze MIS report for tracking monthly progress and improve the qualitative parameters for the Region.

Knowledge

·         Knowledge of Local Dealers, Distributors & Market Players within the region

·         Knowledge of market and competition like other brands, range, schemes, prices, etc.

·         Strong Product Knowledge

Formal Education

·         Graduate(B.Com/BA/BMS)/ Engineer(B.E) from a recognized university

·         Masters Degree with specialization in Sales & Marketing

Additional Position Specification

·         15+ years of relevant experience in Sales & Marketing of Low & Medium Voltage electrical products, should have handled 3-4 states of a region.

·         The candidate should possess good convincing power, leadership skills, team management and desire to succeed and achieve the sales goals.

·         Should have an art of influencing people and motivating sales team.

·         The candidate must possess good communication skills

·         The candidate must possess good language skills (English, National and Regional)

·         The candidate must possess excellent coordination skills and time management skills

·         This profile required extensive travelling

Your Key Interactions will be with

External Customers

·         Dealers

·         Distributors

·         Consultants

·         Builders

·         End Customers

Internal Customers

·         Sales Team

·         ASIs and State Head

·         Customer Care Team

·         Marketing team

·         Branding Team

Organization Chart