Manager- Media Planning (Marketing), Bangalore
1 Nos.
94138
Full Time
4.0 Year(s) To 8.0 Year(s)
23.00 LPA TO 30.00 LPA
Marketing / Advertising / MR / PR
FMCG/Foods/Beverage
MBA/MMS/MPM/PGDM - Marketing
Job Description:
Working Days -5.5 days
Looking for Manager- Media Planning to join our dynamic team and embark on a rewarding career journey.
- Media Strategy: Develop media strategies that align with the overall marketing and advertising objectives of the organization.
- Audience Research: Conduct research to identify and understand the target audience, including their demographics, preferences, and media consumption habits.
- Media Selection: Choose the most suitable media channels and platforms for advertising, which can include digital, print, television, radio, outdoor, and social media.
- Budget Management: Create and manage media budgets, ensuring cost-effective allocation of resources across various media channels.
- Media Buying: Negotiate and purchase advertising space or time slots with media vendors and partners.
- Campaign Planning: Develop detailed media plans that include the timing, frequency, and placement of advertisements to maximize reach and impact.
- Ad Creative Coordination: Collaborate with creative teams to ensure that ad content aligns with the selected media channels and is optimized for each platform.
- Performance Analysis: Track and analyze the performance of media campaigns, including reach, engagement, and conversion metrics.
- Optimization: Continuously refine media strategies and plans based on performance data and market trends.
- Market Trends: Stay informed about industry trends and emerging media technologies to adapt strategies accordingly.
- Client Communication: Communicate with clients or internal stakeholders to provide updates, insights, and recommendations related to media planning.
Skills and Qualifications:
- MBA (Marketing) full time with around 4 -8 years of Media Planning experience ideally in a FMCG or media agency
- B2C exposure in sales Organization
- Media Expertise: Strong knowledge of various media channels and their effectiveness in reaching specific target audiences.
- Analytical Skills: Proficiency in data analysis and using analytics tools to measure campaign performance.
- Budget Management: Ability to manage budgets effectively and allocate resources for optimal results.
- Communication: Excellent communication and presentation skills for conveying strategies and campaign results to clients or team members.
Key Skills :
Company Profile
--- --- --- ---, is a global enterprise engaged in Consumer Care and Infrastructure businesses with over Rs.12,000 crores of annual revenue. Global Controllership function is based out of Bangalore and is responsible for the overall controllership environment across the company and reporting of financial statements to the management/board. --- --- has over 70 reporting entities across the globe which gets consolidated every quarter.
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- Recruiters will evaluate your candidature and will get in touch with you.