Retention Marketing - Assistant Manager

Please find the below JD for the role of Retention Marketing Assistant Manager  - lower Parel Mumbai

Job location - lower Parel Mumbai

Exp.  - 3 to 5 years of experience in retention marketing

Salary - 15 LPA

Work Timings: 10:15 am - 7:15 pm

Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)    

Reports to: Manager

Work Mode: Work from Office

Industry - EdTech 

About the Role: Retention Marketing Assistant Manager:- 
As the Retention Marketing Assistant Manager at Lower Parel, Mumbai, you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives.
 
What You'll Do:

Customer Retention Strategy and Execution:

·         Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.

·         Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.

Marketing Automation and Campaign Management:

·         Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.

·         Collaborate in designing and executing customer journeys that support long-term retention goals.

Team Collaboration:

·         Work closely with the retention marketing team to manage projects and campaigns.

·         Provide input and support to ensure team goals are met.

Performance Analysis and Optimization:

·         Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.

·         Assist in providing data-driven insights for continuous improvement of retention strategies.

 
Requirements

Who You Are:

Must-Have:

·         Experience: Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution.

·         Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.

·         Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.

·         Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content.

·         Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth.

·         Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management.

 
Should Have:

·         Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp.

·         Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints.

·         Referral Program Management: Experience in supporting referral programs to increase customer loyalty.

·         Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively.

 
Nice to Have:

·         Industry Knowledge: Understanding of the latest trends and best practices in retention marketing.

·         Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences.

·         Cross-Channel Coordination: Experience in collaborating with other marketing teams.

·         Adaptability: Ability to thrive in fast-paced environments with shifting priorities.

 
If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.



For Interview process please share below details :-   

   Total exp - 

   As per JD exp - 

   Current /last ctc :- ........... Take home salary :- ........
   Exp ctc :- ............  Take home salary :- .......  
   Current location - 
   Current designation...... 
   Notice period :- 
   Reason for change :-
   Current Company :- 
   Education :-   
   Are you comfortable to work on site job  ? 
   Are you comfortable to work in 5.5days model? 
   Are you ready for face to face interview ? 
   Do you have experience of MoEngage, WebEngage, SFMC, or similar platforms.?
   Do you have experience in retention marketing, focusing on multi-channel strategy and campaign execution.?
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