Sales Executive Modern Trade Pune

Job Description:

Key Responsibilities:

1. Customer Relationship Management:
• Build and maintain strong relationships with key modern trade accounts, including supermarkets, hypermarkets, and retail chains.
• Act as the primary point of contact for assigned accounts, addressing concerns, and ensuring high levels of customer satisfaction.
2. Sales Planning and Execution:
• Develop and implement sales plans to achieve assigned targets.
• Analyze sales data and market trends to optimize product placement and performance in stores.
• Ensure timely replenishment of stocks and minimize stockouts.
3. Business Development:
• Identify new opportunities within the modern trade channel to expand the customer base.
• Negotiate and finalize annual agreements, promotions, and visibility plans with key accounts.
4. Promotions and Campaigns:
• Execute trade promotions, in-store activations, and other marketing activities in collaboration with the marketing team.
• Monitor the performance of campaigns and suggest improvements for future initiatives.
5. Merchandising:
• Ensure products are properly displayed and meet planogram guidelines.
• Coordinate with store teams to enhance visibility through shelf space, end caps, and promotional displays.
6. Inventory and Stock Management:
• Monitor inventory levels and work with the supply chain team to ensure timely deliveries.
• Prevent product expiries and minimize returns through effective stock rotation.
7. Reporting and Analysis:
• Maintain records of sales, orders, and promotional activities.
• Prepare weekly and monthly reports on sales performance, competitor activities, and market trends.

Key Skills and Competencies:

• Strong understanding of the modern trade ecosystem and key account management.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data and make data-driven decisions.
• Strong organizational and time-management skills.
• Proficiency in MS Office (Excel, PowerPoint, Word) and familiarity with CRM tools.