Regional Manager – Business Development

Job Description:

Key Responsibilities:

1. Lead Generation Strategy Development:

   • Design and implement lead generation strategies tailored to the region's market conditions and business goals.
   • Develop and maintain a comprehensive lead generation plan to attract new business and expand market share.
   • Create a targeted approach to identify high-potential leads, including segmenting markets, focusing on key industries, and aligning efforts with business priorities.

2. Market Analysis & Opportunity Identification:

   • Conduct in-depth market research to identify new business opportunities, industries, and potential clients.
   • Analyze regional trends, customer needs, and competitor activities to generate new leads.
   • Keep track of industry shifts and potential areas for business growth and create actionable plans to tap into them.

3. Lead Qualification & Nurturing:

   • Qualify inbound and outbound leads through thorough research, initial contact, and follow-up.
   • Ensure a consistent and systematic approach to nurturing leads throughout the sales funnel, from initial contact to conversion.
   • Maintain regular follow-ups with potential leads to assess their needs, engage them in conversations, and drive them toward making purchasing decisions.

4. Cross-Functional Collaboration:

   • Collaborate with the sales, marketing, and product teams to ensure alignment in lead generation efforts and messaging.
   • Provide marketing teams with insights into the regional market to help create effective campaigns that resonate with local prospects.
   • Work closely with the sales team to transition qualified leads into sales opportunities, ensuring a smooth handover for conversion.

5. Networking & Relationship Building:

   • Actively network with industry professionals, attend local industry events, and participate in trade shows and conferences to generate leads and build relationships.
   • Establish partnerships with regional stakeholders, including influencers, key decision-makers, and business partners, to create a steady pipeline of leads.
   • Identify and explore new avenues for lead generation, such as referrals, affiliate partnerships, and third-party collaborations.

6. Data-Driven Insights & Reporting:

   • Track and report on lead generation performance, analyzing KPIs such as lead conversion rates, cost per lead, and lead sources.
   • Use CRM and other tools to maintain accurate records of all leads and opportunities, ensuring proper follow-up and engagement.
   • Monitor the lead pipeline to ensure there are sufficient opportunities to meet sales targets and adjust strategies as needed based on data insights.

7. Lead Generation Campaigns & Initiatives:

   • Manage and execute lead generation campaigns (both digital and traditional), focusing on activities such as email marketing, cold calling, digital ads, webinars, and more.
   • Continuously optimize campaigns to improve conversion rates and drive better results.
   • Coordinate with internal teams to create marketing collateral and messaging that supports lead generation efforts.

8. Sales Funnel Management:

   • Oversee the regional sales funnel, from initial lead capture to final conversion, ensuring that no opportunities are lost.
   • Work with the sales team to ensure that all generated leads are managed effectively through the pipeline and are followed up promptly.
   • Analyze sales performance to identify bottlenecks in the lead generation process and work to improve efficiency.

9. Market Intelligence & Competitor Analysis:

   • Gather competitive intelligence in the region, including product offerings, pricing strategies, and sales tactics of competitors.
   • Use this intelligence to fine-tune lead generation efforts and identify potential differentiators for the company.

10. Continuous Improvement:

    • Stay up-to-date with industry trends, best practices, and emerging technologies that can enhance lead generation efforts.
    • Introduce innovative lead-generation techniques and tools to improve the effectiveness and efficiency of the business development process.

Required Skills & Qualifications:

• Education: Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. Master’s degree preferred.
• Experience: Minimum of 10-12 years of experience in business development, sales, or lead generation, with a strong focus on driving new business opportunities.
• Proven Track Record: Demonstrated success in generating high-quality leads and developing business relationships that lead to new revenue streams.
• Industry Knowledge: Understanding of the industry in which the company operates, and familiarity with the specific lead-generation tactics and challenges within the sector.
• Lead Generation Tools: Proficiency in CRM systems (Salesforce, HubSpot, etc.) and marketing automation tools (email platforms, social media tools).
• Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling messages for various audiences and deliver persuasive presentations.
• Negotiation Skills: Strong negotiation abilities, particularly in converting leads into long-term business relationships.
• Analytical Skills: Ability to analyze lead generation data, track key metrics, and adjust strategies accordingly.
• Time Management: Excellent organizational skills with the ability to manage multiple lead generation initiatives and campaigns simultaneously.
• They will be responsible for generating the lead, qualifying it, and then facilitating it's conversion, once the customer is well on boarded, it will be handed over to the sales team for account servicing

Preferred Skills:

• Experience in digital marketing, including SEO, SEM, social media marketing, and content marketing strategies for lead generation.
• Familiarity with automation tools and lead scoring techniques.
• Experience in the region or industry-specific knowledge (if applicable).

Key Competencies:

• Proactive and goal-oriented approach to lead generation.
• Strong relationship-building skills, with the ability to engage with decision-makers and influencers.
• Ability to work independently and as part of a team.
• Strong business acumen, strategic thinking, and problem-solving capabilities.