Business Development Executive

Job Description:

Fluent communication  skills, min 1 year of sales exp in an agency.
must have own laptop.

Role Definition

The Business Development Executive at Our Quotient is responsible
for driving new client acquisition, developing and nurturing client
relationships, and contributing to the agency’s revenue growth.
This role is essential in identifying business opportunities, supporting
pitch development, collaborating across internal teams to ensure
client satisfaction and chasing growth projections year on year. The
individual will act as both a client-facing strategist and an internal
coordinator to help expand the agency’s portfolio and market reach.

Responsibility Deliverables

1. Client Prospecting & Lead Generation
2. Handling Contracts, Proposals & Pitch Development
3. Client Relationship Management
4. Coordination with Internal Teams
5. Market Research & Competitor Analysis
6. Pipeline & CRM Management
7. Reporting & Sales Forecasting

Tasks & Activities

1. Client Prospecting & Lead Generation
a. Identify and research potential clients and business sectors
aligned with agency offerings.
b. Conduct cold calls, email outreach, and networking to generate
qualified leads.
c. Attending industry events and developing partnerships to
expand business opportunities.

2. Handling Contracts, Proposals & Pitch Development
a. Prepare customized business proposals and pitch decks
tailored to client requirements, ensuring clarity on
deliverables, timelines, and commercial terms.
b. Present proposals to clients and lead discussions to clarify
scope, resolve queries, and negotiate commercial and legal
terms.
c. Monitor proposal and contract timelines to ensure submissions
and signoffs happen within stipulated deadlines.

3. Client Relationship Management
a. Build and maintain strong relationships with new and existing
clients.
b. Understand client needs and tailor agency services accordingly.
c. Regular follow-ups to ensure client satisfaction and identify
upsell opportunities.
4. Closing Sales & After-Sales Support
a. Facilitate smooth closing of sales by addressing client concerns,
negotiating terms, and finalizing agreements efficiently.
b. Provide proactive after-sales support to ensure client

satisfaction, handle any issues promptly, and nurture long-
term relationships for repeat business and referrals.

5. Coordination with Internal Teams
a. Liaise between clients and delivery teams (creative, strategy,
operations) to ensure smooth onboarding and project
execution.
b. Communicate client feedback and market insights internally.
6. Market Research & Competitor Analysis
a. Monitor industry trends and competitor activities to identify
threats and opportunities.

b. Share actionable insights to guide agency strategies.
7. Pipeline & CRM Management
a. Maintain detailed records of prospects, client interactions, and
sales activities in CRM systems.
b. Track progress against targets, update status regularly, and
ensure proper database maintenance for accuracy and
reliability.

8. Reporting & Sales Forecasting
a. Prepare weekly/monthly reports on sales activities, pipeline
status, and forecast revenue.
b. Assist management with goal setting and strategic planning.

Measurement Metrics

1. Lead Quality & Consistency – Regular generation of qualified
leads in line with target client profiles and business priorities.
2. Client Acquisition & Conversion – Achievement of conversion targets
for new clients and projects through effective proposals and pitches.
3. Revenue Impact – Consistent contribution to organizational growth
by closing deals with significant, measurable revenue outcomes.
4. Proposal Win Rate – High percentage of proposals and contracts
resulting in successful deals; reflects clarity, customization, and
persuasiveness in documentation.
5. Client Relationship Management – Positive feedback from new and
existing clients, as reflected in satisfaction levels and rate of repeat
business.
6. Timeliness & Accuracy – Adherence to submission deadlines for
proposals and contracts; compliance with internal and client quality
standards.
7. Pipeline Management & Reporting – Real-time updating of CRM,
accurate tracking of all prospects and opportunities, and timely sales
activity reports.
8. Process Improvement & Collaboration – Active participation in
refining business development processes and effective coordination
with internal teams during peak workloads or escalations.

Growth Trajectory

0–1 Month: Familiarize with agency services, CRM systems, and internal sales
processes. Begin active prospecting and participate in client pitches and
closing deals.
2–4 Months: Independently manage client prospects and start closing deals.
Build and strengthen client relationships while contributing to proposals and
sales strategy.
4–8 Months: Take full responsibility for meeting client acquisition targets,
lead pitches with confidence, and identify new business opportunities.
8–12 Months: Take ownership of business development verticals, mentor
junior team members, and expand client portfolio.

Incentive Structure

In addition to the fixed base salary, the Sales Executive will be eligible for
performance-based incentives. Leads categorised based on source -
• Category A (Company-Generated Leads):
Leads generated through the company’s marketing activities, inbound
enquiries, paid campaigns, social media outreach (LinkedIn/Instagram),
employee referrals, and leads driven by the Founders.
• Category B (Self-Sourced Leads):
Leads generated independently by the Sales Executive through
personal network, outreach efforts, or individual prospecting.

Incentive Percentage Structure

Service
Type

Deal Value Category A Lead Category B Lead

One-Time
Projects

Any value 5% of the Project Value

Retainer
Projects

Monthly Retainer
below ₹1,00,000

5% of the Monthly
Retainer Value

7% of the Monthly
Retainer Value

Retainer
Projects

Monthly Retainer
₹1,00,000 and
above

10% of the Monthly
Retainer Value

12% of the Monthly
Retainer Value

Payout Terms

• Incentives are calculated based on the agreed monthly retainer
amount at the time of contract signing.
• Incentives will be paid at the end of each quarter.