Sales /Area Sales Executive – Pet Food Delhi NCR , Bangalore, Hyderabad, Kochi & Trivandrum
5 Nos.
132555
Full Time
4.0 Year(s) To 6.0 Year(s)
10.00 LPA TO 14.00 LPA
Sales / BD
FMCG/Foods/Beverage
Any - Any Graduation
Job Description:
Key Responsibilities
- Distribution & Sales: Achieve monthly primary & secondary sales targets for assigned territory/beat. Appoint & manage distributors/super-stockists. Drive ROI, stock norms, and service levels. Build direct coverage: target 100-150 pet stores + vet clinics + premium GT in 6 months. Drive core sales KPIs: Numeric reach, Bill Cut, Lines per Bill, Eco, New Outlet Addition.
- Market Development – Category Creation: Educate retailers & pet parents on pet nutrition, feeding patterns, and brand USP vs competition. Execute sampling & trials at stores, vet clinics, adoption camps, and pet events. Handle objections on price vs local/loose food. Build brand as “vet recommended”.
- Retailer & Vet Engagement: Create strong relationships with top 50 pet stores & 30 vet clinics in city. Train store staff on range, benefits, and handling consumer queries. Ensure visibility: shelf space, counter tops, wobblers, posters, starter kits.
- Execution Excellence: Implement beat plan via SFA. 100% daily reporting: calls, orders, time in market. Track competitor launches, schemes, MRP, and retailer feedback. Share insights weekly. Coordinate with CFA for stock, claims, and damage replacement within TAT.
- Start-up Ownership: Be voice of market: Suggest pack-price, promotions, and SKU mix for your city. Support brand team in local activations, pet community tie-ups, and micro-influencers. Pilot new channels: groomers, breeders, pet hostels, e-comm hyperlocal partners.
Key Skills :
Company Profile
--- --- --- ---, is a global enterprise engaged in Consumer Care and Infrastructure businesses with over Rs.12,000 crores of annual revenue. Global Controllership function is based out of Bangalore and is responsible for the overall controllership environment across the company and reporting of financial statements to the management/board. --- --- has over 70 reporting entities across the globe which gets consolidated every quarter.
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