AREA SALES MANAGER- Encube ethicals

Job Description:

Ensure execution of monthly achievement of area primary & secondary sales plan.  Execution of the marketing campaigns through field team as per assigned timelines and provide feedback.  Ensure proper detailing of product features and benefits using official detailing tools through field team.  Should ensure that all customers are covered through the field sales team as per the coverage plan and execution of Tour plan.  Handle all the escalations from distributors, wholesalers and retailers.  Ensure all the sales and marketing activities of the team members are conducted in a complaint manner.  Ensure monthly review of sales performance and initiate corrective actions, guidance to team members  Conduct regular team meetings, review ASE performance and share analysis (outcome) with concerned ASE and reporting RBM.  Forecast accuracy - responsible for proper Product wise forecast for the assigned territory.  Review and audit Retailers list to ensure proper identification of customers based on market feedback and potential business.  Direct & guide field force in conducting Market Survey at Retailers to determine customer opinion on company image and products.  Responsible for first level interviewing of field force, induction, training and development of field force to ensure optimal availability of skills and adequate performance.  Ensure high motivation levels of field force and proactively work towards low attrition in the territory.  Identify coaching needs, coach on the identified areas of the team members, and ensure successful execution of the same.  Efficiently ensure market hygiene.