Marketing & Social Media Manager - Mumbai

Job Description:

Job Description

Position: Marketing & Social Media Manager
Experience: 2–4 years
Location: Mumbai / Hybrid
Employment Type: Full-time
Working Days: Five days a week

Role Overview

We are seeking a creative, proactive and results-oriented Marketing & Social Media Manager to strengthen the organisation’s digital presence, promote its programs and initiatives, generate qualified leads and improve brand visibility.

The position requires hands-on experience in social media management, content development, creative design, digital campaign execution, lead generation and stakeholder coordination.

Key Responsibilities

• Manage and grow the organisation’s presence across Instagram, LinkedIn, Facebook and other relevant digital platforms.
• Develop and execute monthly social media and content calendars.
• Create engaging posts, reels, stories, videos, flyers, banners and campaign materials.
• Write compelling captions, headlines and calls to action.
• Promote training programs, industry partnerships, success stories, testimonials and social-impact initiatives.
• Plan and execute organic and paid digital campaigns focused on awareness, inquiries, registrations and lead generation.
• Track campaign performance, engagement, audience growth, leads and conversions.
• Coordinate the timely follow-up of leads with relevant internal teams.
• Develop innovative marketing ideas and explore emerging content formats and digital channels.
• Coordinate with marketing agencies, designers, video editors and other external vendors.
• Prepare campaign and social media performance reports with actionable recommendations.
• Monitor social media trends, platform algorithms and digital-marketing practices.
• Manage multiple campaigns and deliverables while meeting agreed timelines.

Required Skills and Qualifications

• 2–4 years of experience in digital marketing, social media management or a related position.
• Strong working knowledge of Instagram, LinkedIn and Facebook.
• Hands-on experience in content creation, creative design and campaign execution.
• Demonstrated understanding of digital lead-generation methods.
• Proficiency in Canva or comparable design tools.
• Strong written communication, creativity and coordination skills.
• Ability to work independently and manage multiple priorities.
• Analytical mindset with an emphasis on measurable marketing outcomes.
• Familiarity with video-editing and AI-enabled creative tools is advantageous.
• Knowledge of LinkedIn Sales Navigator is preferred.
• Interest in education, employability, skill development or social-impact initiatives is desirable.
• Willingness to attend periodic meetings in Mumbai when required.

Key Performance Indicators

• Quality and consistency of social media content.
• Growth in reach, engagement, followers and brand visibility.
• Volume and quality of leads generated through digital channels.
• Campaign effectiveness and conversion of inquiries.
• Timely delivery of creatives, campaigns and performance reports.
• Effectiveness of agency and stakeholder coordination.
• Contribution of new marketing ideas and initiatives.