Eloqua Developer - PM/SPM - Mumbai/Pune/Chandigarh

Job Description:

We’re looking to add to our talent pool an Eloqua Developer. The role reports to Senior Process Manager and will be a key influencer of our digital identity.

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

The ideal experience map Experience of 3 to 10 years of experience in Marketing Automation platforms with minimum 2 years’ experience in Oracle Eloqua.

Roles and Responsibilities:

• Maintain data standards and procedures to ensure complete and accurate
• Implement marketing automation campaigns using Oracle Eloqua tool by identifying segments, setting up campaigns, emails, landing pages, and forms/form processing
• Perform A/B testing, monitor campaign performance and lead optimization efforts
• Create schematics of data and user flow scenarios
• Configure workflows, create data load jobs
• Design and code complex html and JavaScript for email, unsubscribe pages, new target pages
• Campaign management, planning a marketing program, and designing a campaign
• Sending Deliveries: Email Template setting, ensuring deliverability & execution
• Segmentation: Managing recipient data, filtering conditions and combining query results along with application of standard exclusions
• Executing Campaigns: Configuring approval cycles, proof validation and final execution of campaign workflow.
• Should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns and event triggered recurring campaigns.
• Creating personalized email & conditional content, managing subscription & targeting subscribers
• Direct Mail Campaigns; Creating/establishing Control Groups, Seed List population and configuring & executing direct mail campaigns.
• Post Campaign Analytics & Reporting; Delivery & Campaign reports, measuring campaign results.

Technical and Functional Skills:

• Bachelor’s Degree with 3 to 10 years of experience on Marketing Automation platforms (e.g. Pardot, IBM UNICA, Oracle Eloqua, Marketo)
• Minimum 2 plus years of experience on Oracle Eloqua
• Good knowledge of HTML, CSS, JavaScript
• Exposure to RDBMS/ SQL/Web-Services