Sales & Marketing Specialist

Reporting to:

Assigned Personnel

Position Based at:

Delhi Head office

Key Roles &

Responsibilities:

The “Sr. Executive – marketing” must fulfill the assigned responsibilities and  follow the direction of his immediate “Supervisor “and operate in accordance with the Company’s Procedure, Policies, HSE Standards and Quality Management System.

Job Title: Sales and Marketing Specialist – Special Purpose Machine Industry

Overview:

• Drive business growth in the special-purpose machine industry by managing lead generation, building client relationships, and enhancing brand awareness.
• Collaborate closely with sales and marketing teams to create effective campaigns and convert leads into sales.

Key Responsibilities:

• Market Research & Strategy: Conduct market research and develop targeted sales and marketing strategies.
• Lead Generation & Sales Enablement: Execute lead-generation campaigns, qualify leads, and support sales team efforts.
• Client Relationship Management: Build and maintain client relationships, identifying upsell and cross-sell opportunities.
• Content Creation & Digital Marketing: Create content for digital channels, manage the company's online presence, and execute SEO/SEM strategies.
• Event Coordination: Organize and represent the company at trade shows, conferences, and industry events.
• Reporting & Analysis: Track performance metrics, analyze campaign success, and report on results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in a similar role, ideally with industrial/technical products.
• Proficiency with CRM systems, digital marketing tools, and content creation.

Ideal Candidate:

• A proactive, results-driven professional with a strong understanding of B2B sales and marketing in a technical industry setting.