Marketing Manager-Well known Restaurant Chain

Job Description:

Greetings from Talisman HR Solutions!

Join us in shaping the future of the brand and delivering unforgettable experiences to our patrons. If you are a dynamic and results-driven marketer with a passion for creativity and innovation, we invite you to apply and be a part of our vibrant team!

• Designation – Marketing Manager
• Number of Vacancies – 1
• Qualification – Bachelor’s degree in marketing, Business Administration, or a related field. A master's degree is a plus.
• Work Timings – 10 a.m. to 7 p.m.
• Workplace- Parel
• Working Days – Monday to Saturday

Responsibilities:
1. Strategy Development:

• Collaborate with the senior management team to formulate comprehensive marketing strategies aligned with the company's objectives and brand identity.
• Conduct market research to identify consumer trends, preferences, and competitive landscape, using insights to inform marketing plans.

2. Brand Management:

• Uphold and enhance The Nutcracker's brand image and positioning through consistent messaging, design, and customer experience.
• Develop and maintain brand guidelines to ensure all marketing materials maintain a cohesive and recognizable brand identity.

3. Digital Marketing:

• Oversee the planning and execution of digital marketing campaigns across various platforms, including social media, email marketing, and the company website.
• Monitor online presence and engage with customers on social media platforms, responding to comments, inquiries, and reviews.

4. Content Creation:

• Create engaging and compelling content for both online and offline channels, including social media posts, blog articles, newsletters, and promotional materials.

5. Partnerships and Collaborations:

• Identify and establish partnerships with local influencers, organizations, and businesses to expand The Nutcracker's reach and enhance its reputation.

6. Event Planning and Promotion:

• Conceptualize and execute promotional events, seasonal campaigns, and special initiatives to attract footfall and drive sales.
• Coordinate with the operations team to ensure seamless execution of marketing-related events and promotions.

7. Marketing Analytics:

• Monitor, analyse, and report on the performance of marketing campaigns, utilizing key metrics to make data-driven decisions and optimize future strategies.

8. Team Leadership:

• Lead and manage a marketing team, providing guidance, mentorship, and fostering a collaborative and creative work environment.

Prerequisites:
Qualifications:
✓ Bachelor’s degree in marketing, Business Administration, or a related field. A master's degree is a plus.
Experience:
✓ Proven experience in marketing and branding, preferably within the hospitality or food and beverage industry.
✓ Strong understanding of digital marketing platforms, social media trends, and content creation.
Skills:
✓ Excellent written and verbal communication skills.
✓ Creative thinker with the ability to develop innovative marketing concepts.
✓ Proficiency in data analysis and using insights to drive decision-making.
✓ Strong leadership skills and the ability to effectively manage a team.
✓ Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
✓ Familiarity with the Mumbai market and consumer preferences is advantageous.